Amazon’s first-ever “Big Style Sale” launches on Monday, June 22. And, like most things Amazon does, this “big” sale is BIG: The online retail giant is promising thousands of deals on fashion, shoes, and accessories, with discounts of 40% or more. more, spread over a full week.
Announcing a random sale like this is normal for Amazon, but this event doesn’t come entirely out of the blue. The coronavirus pandemic has crushed the retail sector, and no category has suffered as much as clothing – which saw an 89% drop in April, year-over-year, according to data from the Census Bureau.
Months of self-isolation and quarantine meant people weren’t going to work or socialize, at least not at normal levels. One way people have saved more money is that, maybe outside of the sweatpants, there was no need to buy clothes when everyone was just hanging out at home. Additionally, while online shopping is growing in popularity, clothing tends to be more of a spontaneous in-person shopping experience. People like to touch and try on clothes before they buy, and it is impossible to do so when stores are closed.
Even as malls and stores reopen, retailers are sitting on a huge amount of unsold merchandise in recent months. That’s why shoppers can look forward to some big deals on clothing this summer, including this new sale from Amazon. Here’s everything you need to know about it.
Amazon Big Style Sale: where do you find the best deals?
This is the page where Amazon Big Style Sale deals will appear and new deals will appear every few hours. The sale lasts for seven days, starting Monday June 22 and ending Sunday June 28.
Like most Amazon sales, the offerings for this week-long fashion event will vary widely. Some will only last a few hours (or less if they sell out quickly), while others will linger for several days. Shoppers can expect discounts on Ray-Ban sunglasses, Nicole Miller handbags, shoes from New Balance, Reebok and Crocs, and clothing from dozens if not hundreds of brands, including brands. like Levi’s, Armani, Van Heusen, Tommy Hilfiger, Lacoste, Hanes, Dockers, Columbia and Calvin Klein. Amazon’s various clothing brands, which are sold under labels like Goodthreads and Amazon Essentials, are also on sale, of course.
The level of discount will also vary considerably. Based on previews, most major labels should offer discounts in the order of 30-40% off list prices, but some offers are only 10% or 15% off, and others still will offer well over 50% off. .
Many items are also listed at the old regular price. For example, when the sale launched on Monday, Amazon promoted “up to 30% off Adidas.” When you review the merchandise on the Adidas page, it’s not always clear which sneakers and clothing are actually on sale, or what the discount level is. You will need to select the exact color and size for each item to see if it is discounted and by how much.
Is it the same as Amazon Prime Day?
No. Amazon Prime Day launched in 2015 as a mid-July full-day selling event, billed as a ‘Summer Black Friday,’ with a huge range of offers available exclusively to Prime members. . The promotions ran the gamut from housewares to hammocks, and there have been some really weird items on sale. But overall, the focus on Prime Day has been similar to Black Friday and Cyber Monday – with the most popular and best deals on things like smart TVs, Instant Pots, and Amazon devices. .
The Amazon Big Style Sale, on the other hand, will focus exclusively on clothing and fashion, and will run for a full week. Plus, you don’t have to be a Prime member to take advantage of the offers – they should be available to all buyers. (Even without a Prime membership, you can get free shipping on most Amazon purchases, as long as you make a minimum purchase of $ 25 and agree to slower shipping, which takes about a week to arrive. )
It should also be noted that it looks like Amazon Prime Day will be postponed until 2020. Amazon has yet to confirm this information, but several media have cited sources saying that Amazon Prime Day 2020 will not take place in 2020. July and will probably be pushed back to September.
So, will Amazon have any good deals or what?
Yes and no. As mentioned above, the discount level during the Big Style Sale will vary widely, and not everything is on sale. Plus, the discount percentage hardly tells the whole story to a bargain buyer.
It’s important to understand that list prices from Amazon – and many other retailers – can be notoriously sketchy, especially when it comes to clothing. It is common practice for retailers to use inflated list prices (or “original” or “compare to” prices) for items, so that the inevitable discounts appear larger and more impressive to shoppers. Just look at Cyber Monday, when major clothing vendors like Gap, Abercrombie & Fitch, Calvin Klein and J. Crew offer sitewide discounts of 50% or more on everything.
Why are inflated list prices more common for clothing than for other items? Well, for so many people new clothing purchases are hardly a necessity. (If your closet is full of clothes that you never wear, you’re not alone.) So, in order to manipulate shoppers into feeling the urgency to buy more clothes, retailers often have to huge mark-ups on list prices. They know that relatively few buyers will pay the full list price, but this high initial dollar figure allows the store to offer a seemingly incredible discount that some customers find difficult to pass up. For some psychological reason, a $ 100 sweater reduced to $ 50 is much more exciting than if that same sweater were still listed at $ 50. (In the meantime, the store is probably happy to get $ 50 or even $ 30 for it.)
So how do you know if a particular Amazon Big Style Sale offer – or any item for sale anywhere, for that matter – is? actually a deal?
There are a few strategies you can use. We look back at the brand’s offers on Cyber Monday or other big sales events, when competition in the retail industry is fierce and the discounts tend to be significant. If the current price you see is in the same neighborhood as a big sale in the past, then it’s probably a pretty good deal.
Also check out Amazon price tracking tools, such as Keepa and CamelCamelCamel. These resources allow you to see how much Amazon (and third-party sellers) have charged for any product you plug into the search box. Often, you find that the price generally available on the site is much lower than the deceptively high list price.
Finally, try to ignore the list price entirely and take a closer look at the final sale price you would pay instead. If you saw that number, without the inflated list price next to it, would you think this really is an amazing deal? Could it be such a godsend that you couldn’t pass up? Do you need To see her? You might want to take a look at what’s already in your closet before you answer.
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