Guardian Capital Partners Sells Cosmic Pet to Petmate, a Platinum Stock Holding Company | Business



WAYNE, Pa .– (BUSINESS WIRE) – November 1, 2021–

Guardian Capital Partners (“Guardian”) is pleased to announce the successful sale of its holding company, Cosmic Pet LLC (“Cosmic” or the “Company”) to Petmate, a company backed by Platinum Equity.

Cosmic Pet, headquartered in Wichita, KS, is a leading innovator in hard pet products, dog and cat toys, chews and treats. Cosmic markets its products through many of the largest brick and mortar retailers in North America, as well as through independent channels and e-commerce retailers. Notably, the company has won numerous industry awards for product design, development and innovation. The company is marketed under the following brands: Hyper Pet, PetFusion, GoDogGo, Our Pets, PetZone Wild Eats, Ultra Paws, Mad Cat, Mega Mutt, Quirky Kitty and other private labels. For more information, visit

Peter Haabestad, Founder and Managing Partner of Guardian, said: “In the five and a half years of Guardian ownership, the company has grown and multiplied its revenues by more than 8 times, which is a testament to the quality of the team at Guardian. management of Cosmic and its group of shareholders. Guardian provided advice and strategic vision to help diversify the company’s product offering, customer lineup, new product development, fulfillment capabilities and supply chain. Through organic and acquisition growth during Guardian’s ownership period, Cosmic Pet has grown into one of the largest pet products companies in North America. The Company is well positioned to continue on its growth path and become an incredible asset for Platinum Equity and Petmate. I am proud of the outstanding performance of the management team and look forward to seeing the future success of the company under new ownership.

Tim Blurton, CEO of Cosmic, said: “With the support of Guardian, the Cosmic team has achieved tremendous growth across all key channels and product categories. The combination of the strategic partnership with Guardian and the leadership of our high quality management team has enabled us to become a scalable, high performing company serving the dynamic and growing pet products market. “

The law firm Morgan, Lewis & Bockius LLP advised Guardian and the company and Harris Williams LLC acted as exclusive financial advisor to Cosmic. For more information on the transaction, contact Peter Haabestad at Guardian Capital Partners at

About the keeper

Guardian Capital Partners is a suburban Philadelphia-based operations-focused private equity firm with approximately $ 550 million in regulatory assets under management as of September 30, 2021. Guardian makes controlling investments in consumer products in the lower middle market, niche manufacturing and specialty service companies. Guardian partners with leadership teams to provide equity capital to fuel the growth of family businesses. We believe that the private equity experience and complementary skills of the Guardian team provide a unique combination of operational and financial capabilities resulting in certainty of execution and significant long-term value creation for the companies of its. wallet. For more information on Guardian Capital Partners, visit

About Cosmic Pet

Founded in 1986 and headquartered in Wichita, KS, Cosmic Pet, is a leading innovator in pet toys, chews and treats. Cosmic markets highly recognizable brands and has won numerous industry awards for product development and design. In addition, the company also designs and markets high quality durable products and pet consumables across multiple channels under the following brands: Hyper Pet, Our Pets, Pet Zone, PetFusion, Aussie Naturals, Wild Eats, Pet Craft Supply Co, Ultra Paws, Mad Cat, Mega Mutt and other private labels.

About Petmate

Petmate, headquartered in Arlington, Texas, is passionate about providing quality, fun and reliable products around the world to improve the lives of pets and their families. The company’s vision to be the global leader in solutions and excellence in the companion animal industry sums up its commitment to delivering award-winning innovative ideas to each of its product categories on a daily basis, including bedding. , kennels, dog kennels, food and water supplies, litter cleaning products, toys, collars, leashes, travel and more. Petmate’s portfolio of family favorite brands for pets includes Chuckit !, Pet Qwerks, Healthy Chews, Gamma2, JW and La-Z-Boy.

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CONTACT: Guardian Capital Partners

Peter Haabestad, 610-263-0103



SOURCE: Guardian Capital Partners

Copyright Business Wire 2021.

PUB: 11/01/2021 3:24 PM / DISC: 11/01/2021 3:24 PM


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