Mistplay Announces Majority Investment from GrowthCurve Capital to Accelerate Growth | Business

MONTREAL – (BUSINESS WIRE) – Dec. 10 2021–

Mistplay (“Mistplay” or the “Company”), one of the leading gaming-to-win and game discovery platforms for mobile games, today announced that it has entered into a definitive agreement with GrowthCurve Capital (“GrowthCurve “) Whereby GrowthCurve will become the majority shareholder in Mistplay to support the company in its next phase of growth. This partnership marks a further step in Mistplay’s mission to deliver differentiated engagement with mobile gamers and deliver solutions to help mobile game publishers grow their high-quality user bases at scale.

Founded in 2015 by CEO Henri-Charles Machalani and co-founder and COO Eugene Joannides (who joined Henri in 2016), Mistplay partners with mobile game publishers to develop their user bases and drive engagement through its game discovery engine and loyalty program, powered by the company’s advanced machine learning platform. Across its more than 16 million users, Mistplay provides a differentiated experience for high-value mobile gamers, as well as a game-to-win platform that rewards users for playing, creating a mutually beneficial dynamic between publishers. of games, mobile gamers and reward partners. Mistplay was included on Deloitte’s North American Technology Fast 500 list of fastest growing companies and is headquartered in Montreal, Canada.

GrowthCurve Capital is a control-focused private equity firm focused on building world-class businesses by leveraging data, analytics and machine learning, combined with a holistic approach to human capital, to accelerate growth and stimulate value creation. GrowthCurve’s investment will allow Mistplay to further accelerate its AI strategy, support the launch of new business lines and expand into new markets.

“The hyper growth that our team has been able to achieve over the past few years is a testament to our user-centric focus, our strong partnerships with world-class game studios and our deep expertise in machine learning,” said Henri-Charles Machalani, Founder and CEO of Mistplay. “GrowthCurve is the ideal partner to support the next phase of business evolution, and their functional AI and human capital capabilities, strong network, and expertise in scaling data-rich businesses to scale constitute a solid foundation for our vision to be the best way to play mobile games for everyone, everywhere.

“Mistplay is a market leader in the rapidly growing mobile gaming industry, with a highly differentiated technology and data platform, and substantial growth opportunities. We look forward to partnering with Henri, Eugene and the rest of the leadership team to maximize the potential of Mistplay, including delivering the data-centric and growth-oriented approach of GrowthCurve and its functional capabilities in AI and in machine learning to further accelerate growth, ”said Matthew Popper. , Head of Investments in Financial and Information Services at GrowthCurve.

“Mistplay’s sophisticated platform and its unique approach to game discovery and loyalty create a powerful network effect,” said Simon Allan, vice president of GrowthCurve. “We are excited to partner with this talented team to further unleash the value of the company’s unique data assets and extend the capabilities of the platform. “

In addition to Representatives of GrowthCurve, Andrew Prozes, former CEO of LexisNexis and a member of the Advisory Board of GrowthCurve, will join the Board of Directors and serve as the company’s Executive Chairman, helping to define key strategic priorities for the company. . Hubert Larenaudie, former president and chief operating officer of mobile game developer Voodoo and a senior executive at several leading game companies, will also join Mistplay’s board of directors.

Norton Rose Fulbright served as legal counsel to Mistplay while Davis Polk & Wardwell and Fasken served as legal counsel to GrowthCurve. Terms of the transaction were not disclosed.

About Mistplay

Mistplay is a leading gaming platform for winning and game discovery for mobile gamers. Millions of gamers around the world engage with Mistplay to discover new games and be rewarded for playing. To learn more, visit www.mistplay.com.

About GrowthCurve Capital

GrowthCurve Capital is a private equity firm focused on building world-class businesses by leveraging data, analytics and machine learning, combined with a holistic approach to human capital, to accelerate growth and stimulate the creation of value. Founded by Sumit Rajpal, former Global Co-Head of Goldman Sachs Merchant Banking, the company focuses on control-driven private equity investments primarily in the financial and information services, healthcare and of technology. For more information, please visit www.GrowthCurveCapital.com and follow the company on LinkedIn.

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CONTACT: Gagnier Communications

Dan Gagnier / Jeffrey Mathews

646-569-5897

GrowthCurve@gagnierfc.com

KEYWORD: NORTH AMERICA CANADA

INDUSTRY KEYWORD: ELECTRONIC GAMES TECHNOLOGY FINANCE ENTERTAINMENT ONLINE MOBILE ENTERTAINMENT PROFESSIONAL SERVICES SOFTWARE DATA MANAGEMENT

SOURCE: GrowthCurve Capital

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