Penn Athletics and Macquarie Asset Management Announce Extension and Extension of Landmark Sponsorship Agreement
PHILADELPHIA CREAM – The University of Pennsylvania’s Recreation and Intercollegiate Athletics Division (Penn Athletics) and Macquarie Asset Management, a global asset management company with offices in Philadelphia, today announced an extension and extension multi-year sponsorship agreement, including naming rights from the historic Palestine Court on the University of Pennsylvania campus.
In addition to Macquarie’s sponsorship of several key youth and sports programs, the Macquarie logo will continue to be displayed permanently on the grounds of The Palestra, which is now known as “Macquarie Court at The Palestra”. La Palestra, which opened in 1927, is often referred to as âthe cathedral of basketballâ. It is home to Penn’s men’s and women’s basketball, women’s volleyball, wrestling and women’s gymnastics programs, as well as select Philadelphia Big Five basketball games, the League’s basketball championships. Philadelphia Catholic and many other events throughout the year.
âWe are proud to continue our relationship with Penn Athletics and the Palestra, an iconic Philadelphia institution,â said Shawn Lytle, Global Head of Public Investments at Macquarie Asset Management. âPhiladelphia has been home to our US mutual fund business since 1929 and we are thrilled to make a contribution to such an important part of our community here. “
âWe are delighted that Macquarie is reaffirming and expanding its sponsorship of Penn Athletics and Penn Relays,â said Alanna Shanahan, T. Gibbs Kane, Jr. W’69 director of sports and recreation at the University of Pennsylvania. “This expansion demonstrates Macquarie’s commitment to the experiences and development of our student-athletes, our premier events and facilities, and our beloved Philadelphia community.”
As part of the expanded sponsorship, Macquarie will be integrated into the following programs:
- Presenting Sponsor of Penn Men’s and Women’s Basketball
- First sponsor of the historic Penn Relays
- Main sponsor of Penn Football
- Premier sponsor of the Young Quakers Community Athletics (YQCA) program, a collaboration between the Netter Center for Community Partnerships and Penn Athletics, which creates partnerships between Penn’s varsity sports teams and West Philadelphia public schools
- Presenting sponsor of National Girls and Women in Sport Day at Penn, a program that celebrates extraordinary accomplishments in girls’ and women’s sports and recognizes ongoing efforts for women’s equality and access in the sport
- Presenting Sponsor of the Student-Athlete Community Champions Program
“With Macquarie’s support, YQCA continues to grow as a national model for community-engaged student-athletes by creating new, high-quality opportunities for elementary and middle school students in West Philadelphia,” said Paige Lombard, associate director of YQCA. “YQCA’s new partnership with men’s basketball deepens the collaboration between Penn Athletics and community school programs assisted by the University of the Netter Center in West Philadelphia.”
Macquarie’s sponsorship – which was secured by JMI Sports, the exclusive media rights partner of Penn Athletics and The Penn Relays – reinforces its commitment to Philadelphia.
La Palestra has hosted more games and visiting teams than any other college arena in history. The building was named at the suggestion of Greek professor Dr. William N. Bates, who believed that in ancient Greece, young men would participate in a variety of events in a rectangular enclosure (a Palestra) in full view of spectators. . The Palestra opened in 1927 and the Philadelphia Big Five was formed in 1955.
About Macquarie Asset Management
Macquarie Asset Management is a global asset manager focused on delivering positive impact for everyone. Recognized by institutions, pension funds, governments and individuals to manage more than $ 531 billion in assets worldwide as of September 30, 2021, we offer access to specialized investment expertise in a range of capabilities, including fixed income, equities and multi-asset solutions. , private credit, infrastructure, renewable energies, natural assets, real estate and transport financing. MAM, through its affiliates, has been managing assets for institutional and retail investors since 1980 in Australia, and the public investment division of Macquarie Asset Management dates back to 1929. In the United States, retail investors recognize family Delaware Funds by MacquarieÂ® as one of the oldest mutual fund families, with over 80 years of existence.
With the exception of Macquarie Bank Limited (MBL), none of the entities mentioned is an authorized deposit institution for the purposes of the Banking Act 1959 (Commonwealth of Australia). The obligations of these entities do not represent deposits or other liabilities of MBL. MBL does not guarantee or provide any assurance regarding the obligations of these entities, unless otherwise stated.
About Penn Athletics
The Recreation and Intercollegiate Sports Division is a large-scale division comprising 33 intercollegiate teams, 36 club sports teams, and extensive intramural sports and campus recreation programs, all taking place at 22 sports and recreation facilities. The facilities are contained in a contiguous 24-acre footprint at the eastern end of the campus, widely regarded as one of the best sports facilities among urban campuses, with assets such as Franklin Field, The Palestra, and Penn Park. The Penn Relays, the oldest and largest track and field competition in the United States, draw more than 100,000 spectators and nearly 20,000 competitors each spring.
About JMI Sports
JMI Sports is a leading media rights and site development company offering collegial multimedia rights management, sponsorship sales agency representation and highly recognized project management expertise for the development of sports facilities. collegial and professional. The business serves to maximize the economic potential of each client through personalized initiatives, from marketing and branding solutions to facility design strategies that bring each client’s vision to life. JMI Sports manages an impressive list of collegiate multimedia rights partnerships, including University of Kentucky, University of Pennsylvania, University of Pittsburgh, Harvard University, DePaul University, and University of Georgia joint ventures. and Columbia University (with Learfield IMG College) and the University of Notre Dame (with Legends). JMI Sports also represents several high profile conferences including the Ivy League, MidAmerican Conference, Mountain West Conference, Southern Conference, Patriot League and Atlantic 10 Conference. In addition, JMI Sports serves as a third-party sales representation for top properties, venues and sporting events including the Breeders’ Cup Championships, Clemson University, Rupp Arena at Central Bank Center and the Penn Relays. . The company’s Facilities Development team is currently working with Legends on the new Aztec Stadium and Mission Valley development for San Diego State University in San Diego, California. Celebrating its 15th anniversary in 2021, JMI Sports was founded by CEO Erik Judson and tech entrepreneur John Moores, former owner of the San Diego Padres.